Working with talented agency, HDSF, in San Francisco, I helped the Numi team to art direct and provide feedback on the sub-brand packaging for Care Tea. Once they delivered the final concept, I supervised the production artist in creating multiple packaging formats until the operations team landed on the proper box size and format.

Collateral and Unique Gifts Item, including the embossed tin with sleeve and variety pack inside, were developed to support the new brand and enhance the distribution channels.